Levi’s Times Square

Levi’s Times Square, New York

With 1.7 million consumers passing through Manhattan’s iconic Times Square,  this 6500 sq. ft. location represented a new opportunity for the Levi’s Brand. As their retail expansion continued in both street and mall locations across the country, the brand realized an opportunity to expand their presence in New York.

The site at 44th Street and Broadway was formerly a deli and electronics store and the combining of the two spaces into one compelling and highly functional retail space was a challenge. It was also the first super high volume store the retailer had developed within the new business model which brought along many learnings from a design as well as operational point of view. The standard design prototype provided the basis of the concept but was substantially modified to incorporate elements that speak to the culture and architecture of New York.

The store opened May 2008 and continues to perform as one of Levi’s most iconic and profitable locations.