Levi’s Castro

Levi’s Castro Street, San Francisco

This location was unique in Levi’s portfolio for several reasons. This store would be the test of a men’s only concept, the only one in the chain. At 1700 sq. ft., it was also the smallest footprint location. Both of these circumstances represented an opportunity to rethink the design concept and try something new. The exterior facade was inspired by the historic store fronts common in the neighborhood, incorporating classic wood siding, striped awnings and hex tile detailing. The dutch doors make for an inviting entrance and encourage interaction from street. Inside, the materials and finishes take a slightly more masculine tone than the standard design concept, incorporating millwork detailing, framed artwork and unique propping.

Levi’s Castro store opened October 2008 amidst the bustle of publicity in the neighborhood for the world premiere of the movie Milk. This store has become a very successful location for Levi’s and a great addition to the neighborhood.