JC Penney Manhattan Mall

Levi’s JC Penney’s Manhattan Mall

JC Penney’s Manhattan Mall was this affordable retailer’s first store in New York City. This location was a 153,000 square foot, two level store. For this high profile location, JC Penney was interested in a more branded vendor shop approach than was typically accepted in their stores. Bold branding, upgraded point of sale imagery incorporating framed artwork and custom mannequins helped to elevate the Levi’s Brand presence in this location. In contrast to the typical high ceilings and wide aisles of most JC Penney’s stores, this site had a much more intimate feel. Low ceilings and closely planned shops made reaching merchandise capacity in this store of particular importance. As such, high capacity merchandising techniques were employed to make the most of the tight floor plans.