Levi’s Macy’s Herald Square

Levi’s Macy’s Herald Square, New York

Levi’s Macy’s Herald Square men’s shop was the flagship location in their portfolio of wholesale shops. This proposed new shop concept was developed  as a sales tool for the merchants to aid them in the negotiation of better real estate and a continuous shop layout. The three apparel concepts featured in this department store were given their own slightly unique design concept to help distinguish them while sharing enough materials and finishes in common to ensure they all read as the same brand. Millwork details, point of sale imagery and artwork was unique to each concept. Finishes and materials were shared across concepts but the execution of them varied. Branding and logos in multiple forms were common across all 3 concepts shops.

This concept was hailed by the merchant team as their new benchmark for wholesale shops and while the location of the proposed shop has changed, many elements of this work are being incorporated into the design.